Archive for August, 2006

Ads on Airline Barf Bags?

Tuesday, August 1st, 2006

US Airways to place ads on barf bags…
http://www.cnn.com/2006/TRAVEL/07/19/air.sickness.bags.ap/index.html

Imagine the possibilities!

When someone onboard gets sick, they immediately think of you!

When a bored passenger digs into his seat pocket, they’ll discover you!

When the cleanup team cleans up a plane, your “bag o’ literature” gets trashed!

Great guerrilla marketing concept, poor execution. Just because a blank surface exists, doesn’t mean it needs to be cluttered. Next thing you know they’ll be painting signs on the surface of the ocean.

However, how creative can you be in finding ways to gain exposure for your business?

Even bad ideas can inspire great ones. What pops into your head from the barf bag news?

Better yet, write us with some guerrilla marketing successes from your past.