An American scientist once visited the offices of the great Nobel prize winning physicist, Niels Bohr, in Copenhagen. He was amazed to find that over Bohr’s desk was a horseshoe, securely nailed to the wall, with the open end up in the approved manner (so it would catch the good luck and not let it spill out).
The American said with a nervous laugh, “Surely you don’t believe the horseshoe will bring you good luck, do you, Professor Bohr? After all, as a scientist…”
Bohr chuckled. “I believe no such thing, my good friend. Not at all. It’s so much foolish nonsense. However, I am told that a horseshoe will bring you good luck whether you believe in it or not.”
How much of your sales life is luck and how much is just good selling practices?
Sometimes our timing is fortunate, we catch a prospect in the moment of dire need and luckily land a sale.
But beyond Bohr’s funny quote is another on luck that makes good sense. “The harder I work, the luckier I get.” Sam Goldwyn
More fortunate moments occur when the sheer volume of our workload increases and we benefit by playing the numbers game. This is a bonus that occurs beyond applying your skills.
I recognize that I have 5 or 6 of these golden moments occur every month, just because I’m contacting a great deal of prospects and their timing can match up with my call time.
So increase your numbers, and see how lucky you can get. It’s the part of selling that makes no scientific sense, but might make all the sense in the world.