Picture this, you’re Mattel Toys – Barbie Dolls – and you’re suing your biggest competitor, MGA – Bratz Dolls.
The judge rules that a complete infringement occured and Bratz must COMPLETELY CEASE MANUFACTURING IT’S PRODUCT!
In addition, Judge Larson also ordered MGA to reimburse its vendors and distributors for the cost of the dolls and all shipping charges for sending them back. TRIPLE OUCH!
Merry Christmas, Mattel!
So sales pro, what would you do if your competition, your biggest competition, suddenly ceased to exist? How would you hunt? Cherry pick the prospects you’ve been closest to? Target the big Gorillas you’d love to sell best? How would you hunt?
You’re not going to wait for a judge to help you out, though. You’re going to target and torment your competition with skills and effort, something you can control. Something a judge can neither award you nor take away.
So make 2009 a year to improve your performance by working on yourself.
Because whether you have the better product or service or not. You can still be the better sales pro.
Watch soon for a wild, new service that can help you train on your own time, own pace. This is for individuals and can be customized for whole sales forces, using video, audio and text files. It’s one of the most unusual ways to embed learning you’ll ever encounter.
We’ll announce it soon at www.SalesAutopsy.com. Want details sooner? Contact me, Dan Seidman at firstname.lastname@example.org or 847-359-7860.