As a senior citizen was driving down the freeway, his car phone rang.
Answering, he heard his wife’s voice urgently warning him, “Herman, I just heard on the news that there’s a car going the wrong way on 280 Interstate. Please be careful!”
“It’s not just one car, honey” said Herman. “It’s hundreds of them!”
Hey selling pros… how well have you mapped out the direction of each key piece of your sales life?
Lead generation sources, combined with your ability to qualify quickly?
Your ability to fluidly and confidently deal with any objection?
These three elements of selling form a sales pro like nothing else. They define you to your peers, your marketplace and yourself.
Focus on fixing qualifying, influencing and responding to resistance and you are heading in the right direction.
Ignore them and you’re headed for a collision with better competitors and savvy buyers.
Don’t be a wrong way driver as you cruise through your career.