Ancients & Vending Machines

The earliest vending machine was described by Hero of Alexandria in the 1st century ad. A coin dropped into this early vending machine struck a lever, causing a valve to open, which would allow a certain amount of holy water to flow out of the machine. During the 18th century, simple vending machines were used in England and the American colonies to dispense snuff and tobacco. The first chewing gum dispensers were placed on New York City train platforms in 1888. By the time World War II ended in 1945, vending machines dispensing a variety of merchandise could be found throughout the United States.

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You’ve heard the old saying “There is nothing new under the sun”? Evidently the same holds true for vending machine as well as sales techniques.

For example, feature benefit selling is so old school.

“Here’s all the good things that might happen if you buy from us,” is a summary of this approach to business-building.

You don’t want to sound like everyone else out there.

So don’t say the same things they are saying.

Every sales pro should have at least two basic approaches to opening conversations with prospects.

One involves a benefit-laden dialogue. Another is a conversation directed toward problem-solving.

You won’t impress buyers with ancient strategies. So unless you want 1st century earnings, drop the old stuff and adopt some mental flexibility.

And, until you do this, your earnings might only allow you to be able to shop out of vending machines.

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