Animal Activists & Guerrilla Marketing

A recent PETA (People for the Ethical Treatment of Animals) marketing campaign was aimed to re-christen fish as “sea kittens” because “who could possibly want to put a hook through a sea kitten?”

That is hilarious, memorable, very visual, it’s rather brilliant.

An organization that promotes vegetarian eating practices by trying to protect animals is setting an excellent example for entrepreneurs and sales pros.

How creative are your marketing messages? Can you build an image that makes you most memorable?

One of the finest resources I’ve ever encountered that does this is Sam Horn’s book, Pop! Stand out in any Crowd.

Check out Sam’s work at

When you fish for prospects you don’t want to dive into the deep blue sea for ’em. You want them to crawl into your lap like kittens.

Good Hunting!

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