Apricot Festival & Failed Sales

Little Mr. Apricot Flips Off Crowd, Loses Title

(CBS 13) PATTERSON, Calif. A big brouhaha in Stanislaus County as a pageant winner in Patterson is stripped of his crown.

Last month at the Apricot festival, the newly-crowned Little Mr. Apricot, 4-year old Matthew Burgos, raised his middle finger to the crowd!

Matthew was then unceremoniously relieved of his crown.

Matthew’s mom understands why the apricot board took Matthew’s title, but wishes some townsfolk would just get over it.

“I think it is ridiculous, I mean he’s four years old,” she says.

First runner-up Michael Montiel will now assume the role of Little Mr. Apricot. Matthew doesn’t even know he’s been stripped of the title. His mom and dad say he likely wouldn’t understand, anyway.


Okay, sales pros – here’s a fascinating lesson on this strange event. It comes from my brother, Dave, who is a principal at a private school in California. His comment is an indictment on poor parenting and we’ll see how it can be reflected in our sales interactions…

“The apricot kid has a number of different angles. The one I think of is what in education is called the ‘hidden curriculum.’ That pertains to what you teach unintentionally – what habits and/or lessons are you teaching others without thinking about it? It seems there are some parenting / training issues here.”

Are you aware of all the messages you send your prospects?

Perhaps you make poor eye contact and therefore don’t exhibit confidence and truthfulness.

Perhaps your dress or personal appearance (hair, makeup, etc.) is a bit sloppy and you come across as unprofesssional.

Perhaps your language reflects a lack of belief in your product or ability to sell (more on this in a later post, but an example might be a phrase like “IF you become a customer…” when it should be better stated “WHEN you become…”

Attend to your hidden curriculum, you’ll teach your marketplace that you’re the best choice in an apricot orchard of competing companies.

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