Ray Gun makes Targets Feel as if They are on Fire

During the first media demonstration of the weapon Wednesday, airmen fired beams from a large dish antenna mounted atop a Humvee at people pretending to be rioters and acting out other scenarios U.S. troops might encounter.

The crew fired beams from more than 500 yards (455 meters) away, nearly 17 times the range of existing non-lethal weapons, such as rubber bullets.

While the sudden, 130-degree Fahrenheit (54.44 Celsius) heat was not painful, it was intense enough to make participants think their clothes were about to ignite.
http://www.cnn.com/2007/TECH/01/24/ray.gun.ap/index.html

When you sell, how do you set your prospects on fire?

Buyers are heavily persuaded by language that gets them excited about your problem solving skills.

Reveal evidence that you help others and you’ll warm ’em up.

Cast a vision for the future, with your product or service in place, and that’ll heat ’em up further.

Help them realize that NOW IS THE TIME to address this concern and you fire ’em up to rid their company of the trouble you address.

These non-lethal selling weapons are critical to turning cold prospects into hot clients.

Are you intense enough when you sell to persuade like this?

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