Wedding Toasts & Sales

Brother #3 is Eddie and he’s been chosen as the best man for brother #4, Kenny’s wedding.

At the reception, Eddie is supposed to toast the bride and groom. He is nervous, he hasn’t thought about what to say. He just doesn’t talk to large audiences.

“Daniel,” he asks me (I’m brother #1), “what do I do?” I assure him that all he has to do is recall a couple fun memories, tell everyone how perfect Kenny & Jane are for each other, then wish them well. Or, he can let me do the toast.

“It’s okay, I’ve got it” is his reply. And then the DJ hands him a mic and then he looks at me, then at hundreds of expectant faces.

Suddenly he just blurts out,

“Here’s to Kenny & Jane, may they live happily ever after.”

Silence. That’s it?

I shout, “That’s a great line, did you just make that up?”

He sits down and sets down the mic as it picks up the groom’s sarcastic, “nice toast, if we were Hansel & Gretel.”

Hey selling pros! Are you ready to sell? Really? Preparing for your prospects is one thing that can help you to a fairy tale ending.

But if you’re not prepared, you’ll freeze when it matters most and you’ll fumble and you’ll wing it and you’ll wish you INVESTED (a perfect word) in knowing exactly how you’ll handle each piece of the sales puzzle.

So prepare to prospect, prepare to present, prepare to respond to resistance and prepare to close. Because only when you are thoroughly prepared will you live happily ever after.

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