Dan has collected over 500 sales blunders over his sales management and training career. He uses these hilarious stories to teach sales professionals how to take more money home. Some of the content of Dan's keynote include:

• Strategies to use and lose - from tales of your selling colleagues who've fallen before you
• Why buyers are better at buying than sellers are at selling and what to do about it
• How traditional feature/benefit selling is losing its impact on prospects and what unique approach selling superstars use to replace the old feature & benefit pitches
• Sales language - what to adopt and what to avoid. This is the most neglected area of selling skills training today

It’s critical that a business professional distinguish him or herself from being viewed as just another salesperson. Come learn how to do just that and laugh with us through the lessons of salespeople who have crashed and burned. Attendees should be prepared to share their own story of a sale that bombed (what a great way to get to know your peers!).



Workshops / Breakouts

Sales insights and unique strategies: how to profit from the death of 20th century selling

The purpose of these selling strategy sessions is to help sales professionals take more money home – and to reinforce the investment managers have made in prior training. In this interactive workshop they will learn at least three new money-making elements of the sales process:

1. Unique Selling Strategy: Teaching Consequences to Your Prospects – buyers today are very familiar with our traditional feature/benefit sales approach. So how do you distinguish yourself from everyone else out there who sells? You will learn some very effective language that helps buyers understand how well you solve their problems. Dan Seidman turned around a 15 person salesforce with this approach alone. You’ll love the wisdom of how this works.

2. How to Find Your Exact Buyer (in LARGE quantities) on the World Wide Web - if you spend anytime online, here’s a wonderful way to identify those watering holes where your buyers gather. In addition, you’ll learn a very unusual way to do reverse searches to identify who is buying from your competitors and who works with your current clients. Knowing this information can help you create instant warm calls and get out of the cold calling pool. Dan Seidman used this strategy to generate over incredible exposure for SalesAutopsy.com with over 200 online and offline reviews, endorsements and awards.

3. Selling Language – what to adopt and what to avoid. Many salesprofessionals unknowingly undermine their conversations with prospects. One example; minimizers are words that erode the value of our product or service offering. Salespeople often introduce themselves on the phone with a comment like, “I only wanted to…” That word only reduces your conversation to one of minimal importance. These language strategies are huge, especially if you do a great deal of phone work. This information is guaranteed to create an AHA! experience and make you a much better sales professional.

Dan Seidman is also available for coaching and consulting clients