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5. Three ring disaster
(excerpt from "The Death of 20th Century Selling" by Dan Seidman, page 125)

Scott is the ringmaster of this disaster:

My associate and I are about to do a demonstration and sales presentation of our data and information technology services to a retail client in August.

It's hot, and we're about 45 minutes early to their building, so we decide to get something to drink at the closest convenience store.

We spot a store and I buy a super large cherry frozen drink thing and my partner does the same, only a lime flavored one.

We drive back to the prospect's building and sit in the visitor's spot, mentally preparing and drinking frozen pop.

When we're ready to go I look over and his mouth, lips and tongue are BRIGHT GREEN - I mean really bright, like a clown.

Mine, of course were GLOWING RED.

We couldn't wash it off, wipe it off or anything, so we went into the sales call looking like a couple of circus clowns.

People actually laughed when we went in - we were never asked back.

POSTMORTEM: Obviously thinking more carefully about one's actions just before a sales call is important. The psychological reason a call like this fails is that you cannot gain rapport with a prospect if he or she cannot 'relate' to you as a circus creature.

 
Moving earth (but not heaven)
Salesman shoves foot so far down his throat, he dies in front of the client
Salesguy out of joint
Forget to ask all the right questions of your prospect?
Three ring disaster
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